Bradesco puts its best foot forward

This new spot, created by Leo Burnett Tailor Made Sao Paulo and directed by Felipe Mansur through Alice Films Brazil, shows a baby learning to walk, following in the footsteps of an adult. 

At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end though, now an adult, there are no predefined paths, and he must forge his own path. 

"This campaign talks to audiences of different age groups, showing that they can rely on the bank for all the support and advice they need at any stage in their lives," says Vinicius Stanzione, Creative Director at Leo Burnett Tailor Made. "The idea is to portray the building of relationships over time, not just with [the bank's] current customers, but with their future generations."