SickKids defies the impossible
A new spot for The Hospital for Sick Children, also known as SickKids, is a powerful reminder of the bravery of some young patients.
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Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Scouts Honour
- Director Mark Zibert
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Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Scouts Honour
- Director Mark Zibert
- Creative Director Jake Bundock
- Senior Copywriter Kay Benedek
- Edit Company Married To Giants
- Editor Raj Ramnauth
- Assistant Editor Nick Yumul
- Colorist Wade Odlum
- Director Brent Foster
- DP Mark Zibert
- DP Eric Kaskens
- Producer Spencer Butt
- Audio Post Mark Rajakovic
- Production Designer Jay Pooley
Credits
powered by
- Agency Cossette Communication/Toronto
- Production Company Scouts Honour
- Director Mark Zibert
- Creative Director Jake Bundock
- Senior Copywriter Kay Benedek
- Edit Company Married To Giants
- Editor Raj Ramnauth
- Assistant Editor Nick Yumul
- Colorist Wade Odlum
- Director Brent Foster
- DP Mark Zibert
- DP Eric Kaskens
- Producer Spencer Butt
- Audio Post Mark Rajakovic
- Production Designer Jay Pooley
This new spot from Cossette Communications Toronto for the Canadian SickKids hospital is a stylish and hard-hitting reminder of the medical procedures some children are subjected to.
Co-directed by Brent Foster and Mark Zibert through Scouts Honour, the spot is set to a haunting version of Nirvana's Heart Shaped Box and features an array of different shaped beads tumbling through the air. The VO informs that a bead is handed to a patient, who earns one "with every admission, poke, scan , surgery ", and that they are not given away, but are a badge of honour.
