Booking.com rejoices in choices for its Live Curious campaign

Booking.com – Live Curious - Freedom

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Agency Adam & Eve -DDB
Production Company MJZ/LONDON
Director Fredrik Bond

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Credits

powered by

Agency Adam & Eve -DDB
Production Company MJZ/LONDON
Director Fredrik Bond
Online & VFX The Ambassadors
Sound Design and Mixing Wave Recording Studios/USA
Chief Creative Officer Richard Brim
Creative Director Laura Rogers
Creative Team Genevieve De Rohan Willner

Creative Team Selma Ahmed
Executive Producer Helen Kenny
Producer Alicia Richards
Production Manager Nicola Dempsey
Editor Patric Ryan
Editor Toby Conway-Hughes
Post Production Bas Moonen

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Holiday's can be stressful affairs, so it's nice when you get that smug sense of satisfaction when you know that a bit of pre-planning has saved a potentially calamitous situation.

Continuing on from their Live Curious campaign from earlier in the year, Booking.com and agency adam&eveDDB have crafted a series of delightful vignettes that show just how good a bit of customised holidaying can be. From whooshing around freely at a beautiful sea-side resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, Freedom, Confidence, Wonder and Determination showcase smart choices in a relatable way.

The icing on the cake? Complimenting Fredrik Bond's charming direction are a lovely selection of pop hits backing the action. Frankly, if you're not won over by a man freewheeling down a sunny road to the dulcet tones of Dolly Parton’s Here You Come Again, you might need a holiday yourself.