Blue Shield of California show they're More Than A Color
Agency BSSP aims to inspire with a campaign that covers issues such as support for LGBTQ rights, teen vaping, the need for emotional resiliency and rebuilding communities devastated by tragedy.
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Credits
powered by
- Agency Butler, Shine, Stern & Partners
- Production Company Farm League
- Director Britton Caillouette
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Credits
powered by
- Agency Butler, Shine, Stern & Partners
- Production Company Farm League
- Director Britton Caillouette
- Chief Creative Officer Matthew Curry
- Creative Director Sinan Dagli
- Associate Creative Director Justin Hargraves
- Associate Creative Director Chris Cavalieri
- Senior Copywriter Erin Ridgeway
- Senior Art Director Alex Anderson
- Executive Director of Integrated Production Vince Genovese
- Integrated Producer Grace Lazarus
- Executive Producer Tim Lynch
- Editor Butler, Shine, Stern & Partners
- Executive Producer Butler, Shine, Stern & Partners
- Producer Britt Fredensburg
- Composer Robin Holden
- Composer Jon Darling
- Composer Dan Pritikin
- Producer Jeff Tanner
Credits
powered by
- Agency Butler, Shine, Stern & Partners
- Production Company Farm League
- Director Britton Caillouette
- Chief Creative Officer Matthew Curry
- Creative Director Sinan Dagli
- Associate Creative Director Justin Hargraves
- Associate Creative Director Chris Cavalieri
- Senior Copywriter Erin Ridgeway
- Senior Art Director Alex Anderson
- Executive Director of Integrated Production Vince Genovese
- Integrated Producer Grace Lazarus
- Executive Producer Tim Lynch
- Editor Butler, Shine, Stern & Partners
- Executive Producer Butler, Shine, Stern & Partners
- Producer Britt Fredensburg
- Composer Robin Holden
- Composer Jon Darling
- Composer Dan Pritikin
- Producer Jeff Tanner
It seems that, within the current political climate, the need to address important social issues with honestly is more prevalent than ever.
It's with this in mind that agency BSSP brings us More Than A Color, a campaign that hopes to exemplify the 'human, honest and courageous' brand message of a not-for-profit that has always campaigned for equality and diversity.
Headed up by a 60-second montage that puts forward 'blue' individuals and communities, regardless of race, ethnicity or sexuality, the campaign is bolstered by four beautifully told BTS stories, shot by Farm League's Britton Caillouette, from real-life people touched by struggles (in our mind, the highlight of the campaign).
BCBS of California – Weggens
BCBS of California – Niki Joe
BCBS of California – Britton
BCBS of California – Ben Duncan
