Powerful Inter-LGBT film highlights the struggles of young trans people
A father prepares his trans daughter for a life of confrontation in this campaign out of TBWA\Paris.
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Credits
powered by
- Agency TBWA/Paris
- Production Company Wanda Productions
- Director Guilhem Machenaud
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Credits
powered by
- Agency TBWA/Paris
- Production Company Wanda Productions
- Director Guilhem Machenaud
- Producer Mathilde Nanot-Lachkar
- Art Director Francois Claux
- Copywriter Swann Richard
- Executive Creative Director Faustin Claverie
- Executive Creative Director Benjamin Marchal
- Post Production ELSE (In-House at TBWA/France)
- Head of TV Maxime Boiron
- Producer Olivier Dubocage
- Post Producer Elise Gamboa
- Editor Stephanie Pelissier
- Head of Music Olivier Lefebvre
- Sound Director Fanny Mithois
- Sound Engineer Eliot Just
- Sound Engineer Vendome Uhl
Credits
powered by
- Agency TBWA/Paris
- Production Company Wanda Productions
- Director Guilhem Machenaud
- Producer Mathilde Nanot-Lachkar
- Art Director Francois Claux
- Copywriter Swann Richard
- Executive Creative Director Faustin Claverie
- Executive Creative Director Benjamin Marchal
- Post Production ELSE (In-House at TBWA/France)
- Head of TV Maxime Boiron
- Producer Olivier Dubocage
- Post Producer Elise Gamboa
- Editor Stephanie Pelissier
- Head of Music Olivier Lefebvre
- Sound Director Fanny Mithois
- Sound Engineer Eliot Just
- Sound Engineer Vendome Uhl
This powerful film for Inter-LGBT - an organisation which aims to combat discrimination based on personal preference, sexual orientation and gender identity - is built around a shocking statistic: 85% of trans people will suffer abuse throughout their lives.
Created by TBWA\Paris and directed by Guilhem Machenaud through Wanda Paris, the film portrays what appears to be an abusive relationship between a father and his trans daughter - forcing her to run, while he follows in the car; to fist-fight; to break down the door of a wardrobe that she's been shut inside. But as the film draws to a close, we learn that what he's actually doing is preparing his daughter for the bullying and confrontation she will face as a young trans teenager.
Supported by a dedicated website and hashtag, #SupportTransPeople, the goal of the campaign is to make the public aware that, without the support of the people around them, trans boys and girls are particularly at risk of becoming victims of verbal and physical abuse.
