BK's flame-grilled safety video
The burger chain's hilarious safety video from Buzzman goes to extremes to teach you the safe way to munch, post-lockdown.
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- Agency Buzzman/Paris
- Director Blacktool
- Executive Creative Director Georges Mohammed-Cherif
- Creative Director Louis Audard
- Creative Director Tristan Daltroff
- Art Director Vincent Tavernier
- Head of Production Vanessa Barbel
- Producer Benoit Crouet
- Sound Design PH Schmooze
Adjusting to the 'new normal' means relearning a lot of social rules. Thankfully, if all lessons on the etiquette are as enjoyable as this one from Burger King, it should be a fun transition.
Presented in the style of an airline safety video, voiced by french humorist Fred Testot, Buzzman's TV and web film Consignes Of Securite talks the audience through the disinfection of restaurants, wearing a mask and hydroalcoholic gel and gloves available to use the terminals with its tongue firmly in its cheek.
Filled with funny gags (we particularly enjoyed the "it's not ketchup" one), this spot proves that comedy, when used correctly, might actually be able to communicate the serious stuff better than a scowl.