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Betway – I Bet It My Way

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Since the dawn of man competition has been at the heart of human nature, as this new campaign for Betway establishes.

From a caveman facing a sabertooth tiger and David staring down Goliath, to sword fights, boxing bouts and tennis matches, picking a winner (or not, as is often the case) is hardwired into us.

Created by David+Martin Munich, with direction from BWGTBLD's Philippe Tempelman, I Bet It My Way is a fast-paced and stylish spot that covers a lot of ground in its 90-second run time.

"Right from the start of working on this project it was crucial for us to come up with something unseen, because the monotony in the betting category as a whole felt incredibly boring to us," said David Stephan, Founder and Creative Director at David+Martin. "We are delighted that we found the production company BWGTBLD who understood our vision straight away and put a lot of passion into all of this. Thanks to the trust we received from Betway we were able to create this extraordinary film.“

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