Betsson's epic gamble
The Swedish online bookmaker's new spot highlights how having something riding on the outcome can make sport even more explosive.
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Credits
powered by
- Agency Colony/Stockholm
- Production Company Film De Liberte
- Director Ragnar Jansson
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Credits
powered by
- Agency Colony/Stockholm
- Production Company Film De Liberte
- Director Ragnar Jansson
- Global Marketing Hakan Jerner
- Sr Brand Manager Dennis Kjellin
- Brand
- Agency Producer Markus Ahlm
- Agency Producer Therese Engberg
- Producer Anders Eklund
Credits
powered by
- Agency Colony/Stockholm
- Production Company Film De Liberte
- Director Ragnar Jansson
- Global Marketing Hakan Jerner
- Sr Brand Manager Dennis Kjellin
- Brand
- Agency Producer Markus Ahlm
- Agency Producer Therese Engberg
- Producer Anders Eklund
A new spot for Swedish bookmaker Betsson is a stylish look at how placing a bet can make watching sport an even more explosive pastime.
Showing various people in a number of locations - from work environments, to the pub, to being at home - the spot, created by Colony Stockholm and directed by Ragnar Jansson through Film De Liberte, shows the anticipation, nervousness and eventual, bursting excitement of having a bit of a flutter.
In shots' limited experience of gambling, these feelings and celebratory outcomes are few and far between, but we think we might have a tip about next year's Grand National, so watch this space.
