Never Stop Winning? You better believe it, says Nike
W+K Portland's rousing spot, celebrating the US Women’s National Soccer Team's fourth World Cup victory, will give you goosebumps.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company In-House at Agency
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company In-House at Agency
- Executive Creative Director Eric Baldwin
- Executive Creative Director Jason Bagley
- Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Creative Director Josh Bogdan
- Creative Director Pedro Izique
- Copywriter/Art Director Emma Barnett
- Copywriter/Art Director Guilherme Souza
- HP Matt Hunnicutt
- Executive Producer Jake Grand
- Executive Producer Krystle Mortimore
- Producer Katie McCain
- Producer Danielle Magee
- Production Coordinator Shani Storey
- Editor Robert Duffy
- Editing Assistant Jc Nunez
- Managing Partner David Glean
- Executive Producer Carolina Padilla
- Lead Flame Artist Joey Brattesani
- VFX Supervisor Andy Barrios
- VFX Artist Matthew Sousa
- Flame Artist Stefan Gaillot
- VFX Artist Chris Riley
- Sound Designer Noah Woodburn
- Executive Producer Leslie Carthy
- Audio Mixer Noah Woodburn
- Designer Hugh Seville
- VFX Coordinator Maura Murphy
- VFX Producer Sarah Laborde
- Senior Producer Lisa English
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company In-House at Agency
- Executive Creative Director Eric Baldwin
- Executive Creative Director Jason Bagley
- Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Creative Director Josh Bogdan
- Creative Director Pedro Izique
- Copywriter/Art Director Emma Barnett
- Copywriter/Art Director Guilherme Souza
- HP Matt Hunnicutt
- Executive Producer Jake Grand
- Executive Producer Krystle Mortimore
- Producer Katie McCain
- Producer Danielle Magee
- Production Coordinator Shani Storey
- Editor Robert Duffy
- Editing Assistant Jc Nunez
- Managing Partner David Glean
- Executive Producer Carolina Padilla
- Lead Flame Artist Joey Brattesani
- VFX Supervisor Andy Barrios
- VFX Artist Matthew Sousa
- Flame Artist Stefan Gaillot
- VFX Artist Chris Riley
- Sound Designer Noah Woodburn
- Executive Producer Leslie Carthy
- Audio Mixer Noah Woodburn
- Designer Hugh Seville
- VFX Coordinator Maura Murphy
- VFX Producer Sarah Laborde
- Senior Producer Lisa English
This weekend saw the US Women’s National Soccer Team triumph in the fourth World Cup, and Nike was quick off the mark with a celebratory campaign created by Wieden+Kennedy Portland.
The black-and-white spot, edited by Robert Duffy at Spot Welders, opens with the rousing team chant of "I believe", intercuts images of the victorious players - including the tournament's top scorer and Trump-baiter, Megan Rapinoe - with inspiring messages like “We will keep fighting not just to make history, but to change it forever” and “This team wins. Everyone wins" to make a bigger point about equality and the importance of believing in yourself.
