Share

Nike – Never Stop Winning

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

This weekend saw the US Women’s National Soccer Team triumph in the fourth World Cup, and Nike was quick off the mark with a celebratory campaign created by Wieden+Kennedy Portland.

The black-and-white spot, edited by Robert Duffy at Spot Welders, opens with the rousing team chant of "I believe", intercuts images of the victorious players - including the tournament's top scorer and Trump-baiter, Megan Rapinoe - with inspiring messages like “We will keep fighting not just to make history, but to change it forever” and “This team wins. Everyone wins" to make a bigger point about equality and the importance of believing in yourself.

Share