Duracell caters for those who want extra

What do you want from your battery - extra life or extra power? Personally, we just want to make sure that don't cover your stuff in that weird guk if you leave them too long, but, as the peculiar protagonists of these two new campaigns for Duracell go to prove, some people know exactly what they want from their power supply.

Utilizing all of Tom Kuntz's inimitable comedic stylings, both Beach x Bear and Gamer x Toothbrush delight in their twists into madness, with vaguely normal scenarios soon becoming madcap situations; the characters none-the-wiser.

With a cracking sense of the off-kilter from agency W+K New York and the aforementioned Kuntz hitting all the right beats, this battery battle is one we can see remaining charged for quite some time.