Become the Shot Caller with NBA 2K23
A young basketball enthusiast is transported from his driveway to the stadium in adam&eveNYC’s dynamic spot for the basketball game.
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Credits
powered by
- Agency Adam&EveDDB/New York
- Production Company Park Pictures
- Director Terence Neale
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Credits
powered by
- Agency Adam&EveDDB/New York
- Production Company Park Pictures
- Director Terence Neale
- Editing Cabin Editing Company
- VFX/Post Production/Color Blacksmith/New York
- Sound Sonic Union
- Music The Hogan
- Talent Luka Doncic
- Founding Partner/Executive Producer Jackie Kelman Bisbee
- Executive Producer Justin Pollock
- Producer Rozanne Rocha-Gray
- Head of Production Chelsea Schwiering
- DP Todd Martin
- Managing Partner Maggie Meade
- Executive Producer Adam Becht
- Editor Sam Ostrove
- Producer Katy Lester
- Executive Producer Charlotte Arnold
- Head of Production Perry Tate
- Producer Ashley Goodwin
- VFX Supervisor Iwan Zwarts
- Colorist Mikey Pehanich
- Producer Gina Petrarca
- Head of Production Patrick Sullivan / (Head of Production)
- Sound Designer Rob Ballingall
- Sound Designer/Audio Mixer Owen Shearer
- Music Supervisor Sean Hogan
- Composer Jordan Crisp
- Art Director Willow Ennen
- Chief Creative Officer Richard Brim
- Copywriter Gabe Santana
- Creative Director Joel Francke
- Creative Director Frederick Nduna
- Executive Creative Director Daniel Bonder
- Executive Creative Director David Brown
- Executive Producer Adrienne Darnell
- HP Abbie Noon
- Senior Producer Jonny Weiss
Credits
powered by
- Agency Adam&EveDDB/New York
- Production Company Park Pictures
- Director Terence Neale
- Editing Cabin Editing Company
- VFX/Post Production/Color Blacksmith/New York
- Sound Sonic Union
- Music The Hogan
- Talent Luka Doncic
- Founding Partner/Executive Producer Jackie Kelman Bisbee
- Executive Producer Justin Pollock
- Producer Rozanne Rocha-Gray
- Head of Production Chelsea Schwiering
- DP Todd Martin
- Managing Partner Maggie Meade
- Executive Producer Adam Becht
- Editor Sam Ostrove
- Producer Katy Lester
- Executive Producer Charlotte Arnold
- Head of Production Perry Tate
- Producer Ashley Goodwin
- VFX Supervisor Iwan Zwarts
- Colorist Mikey Pehanich
- Producer Gina Petrarca
- Head of Production Patrick Sullivan / (Head of Production)
- Sound Designer Rob Ballingall
- Sound Designer/Audio Mixer Owen Shearer
- Music Supervisor Sean Hogan
- Composer Jordan Crisp
- Art Director Willow Ennen
- Chief Creative Officer Richard Brim
- Copywriter Gabe Santana
- Creative Director Joel Francke
- Creative Director Frederick Nduna
- Executive Creative Director Daniel Bonder
- Executive Creative Director David Brown
- Executive Producer Adrienne Darnell
- HP Abbie Noon
- Senior Producer Jonny Weiss
Directed by Terence Neale and produced by Park Pictures, this sixty second spot introduces viewers to young basketball player Willie Martinez.
While playing on his driveway, he imagines he’s in the last seconds of a real NBA game. As he commentates on his play, the arena starts to come to life around him. A clock appears from the roof of his house, the ground crackles into a basketball court, and members of the Mavericks team arrive to help him score the game-winning shot.
In the closing scene, viewers are transported from the stadium to Martinez’ bedroom, revealing that he has been playing NBA 2K23 on his PlayStation console the whole time.
