Bear confused
Celestial Seasonings reawakens its Sleepytime Bear mascot with fun tale of ursine befuddlement in the face of social media.
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Credits
powered by
- Agency Deutsch/New York
- Production Company Dress Code
- Director Andre Andreev
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Credits
powered by
- Agency Deutsch/New York
- Production Company Dress Code
- Director Andre Andreev
- Executive Producer Brad Edelstein
- Head of Post Production & Operations Tara Stromberg
- Art Director Tori Mortenson
- Creative Director Quinn Katherman
- Creative Director Jeff Kopay
- Executive Creative Director Pete Johnson
Credits
powered by
- Agency Deutsch/New York
- Production Company Dress Code
- Director Andre Andreev
- Executive Producer Brad Edelstein
- Head of Post Production & Operations Tara Stromberg
- Art Director Tori Mortenson
- Creative Director Quinn Katherman
- Creative Director Jeff Kopay
- Executive Creative Director Pete Johnson
After five decades of hibernation, the tea brand has brought the iconic Sleepytime Bear out of his slumber to embrace a new digital world.
The befuddled bear has many questions about the modern life – “what is kale?” being among the funniest.
But mainly he’s confounded by the “small computers” people carry around and post ‘lols’ on. Agency Deutsch NY has created a digital-first campaign so the furry friend can get social, connect to real-time events, and engage with fans in ways he never would have imagined in his pre-kip life.
Along with the campaign film, Sleepytime Bear: What he missed, directed by Andre Andreev, through Dress Code, content across platforms – such as TikTok, YouTube, Facebook and Instagram – catch up on what he’s missed including popular trends like reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances.
