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Five Star Chicken – The Movies That Made (From) Us

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Question: How do you make an ad that appeals to multiple generations of customers? Answer: Have multiple generations of customers write the ad!

So forms the basis of BBDO Bangkok's bonkers yet brilliant film for Five Star Chicken, The Movies That Made (From) Us, an entertaining piece that sees suggestions from the general public inform the bizarre cast of characters surrounding brand ambassador 'Weir'.

"This latest campaign started with an incredible brainstorming session that asked a very simple question: What makes an ad perfect for all generations?" notes BBDO Bangkok´s Chief Creative Officer, Thasorn Boonyanate. "Then it hit us, why not just ask different generations for their ideas. We started by asking questions about our presenter "Weir" to his Instagram followers; Weir is sitting somewhere, what's next? 

"The first replies were some quirky, but cool ones on Instagram, but then we saw people discussing the topic further on Facebook and Twitter. In the end, our film-maker suggested we go out and ask people on the street what they want, and bang, we had an ad for all generations.  

"It's quirky, it's weird, it's funny, and yet it's a super entertaining film that brings together every idea from every generation into one exciting story," 

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