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Samsung – BESPOKE Original Series

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Created by Cheil Worldwide, the film was directed by Hyunhang Lee through Gut Productions and comprises five different stories of five people with distinct obsessions about their white goods. 

Stories include a wine-obsessed man with a BESPOKE wine cooler inside a document cabinet in his WFH office; a woman who is a tad over strict about the ice in her iced beverages; and an astronaut in outer space who demands her steak be preserved in optimal temperature with minimal moisture loss, requiring a BESPOKE refrigerator’s multi-pantry defrost mode. 

A beautifully designed bit of freezing fun.

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