Barnardo's campaign highlights the fear bullying sows

This new commercial, which highlights the charity’s mental health support services, will air in the UK for the first time tonight on Channel 4 and features a 12-year-old girl feeling distressed and afraid when at school, while walking home, and in her home. 

The spot was created by FCB Inferno and follows on from their 2017 Believe in Me campaign. The new work was created in partnership with production company Rogue Films and award-winning director Sam Brown, with VFX undertaken by The Mill, and sound from Factory. 

It’s the first in a series of three new adverts which are the next instalment of Barnardo’s Believe In Me awareness-raising campaign.

“I hope people will see the scariness that comes across in the advert is reflective of some of the real lived experiences of the children Barnardo’s supports," said director Brown. "It’s devastating when a child experiences fear, anxiety and emotional distress at a young age and I wanted to ensure these emotions were represented as authentically as possible. But at the same time I hope people see that the final message of the advert is about the life changing work Barnardo’s does with these children, and realise that the charity cannot do it alone. It needs the public’s help so it can support even more families.”

A full interview with FCB Inferno and Sam Brown about the creation of this campaign will be published on shots.net next week.