Freddie Mercury's birthday marked with new music video

This new promo, helmed by Friends Electric directors Esteban Bravo and Beth David, is for Mercury’s 1985 track Love Me Like There’s No Tomorrow.

The video honours the former Queen frontman's life and legacy in a compelling short story about the power of love, while continuing to bring awareness to the global fight against AIDS. 

“We wanted to tell a story that was relevant to Freddie's life, but not explicitly about him," said Bravo and David. "The AIDS crisis of the 1980s is a huge part of LGBT+ history, and it's something that we knew needed to be handled with care. It's a fine line to walk between shedding light on a subject, and perpetuating a stigma, and we were cautious not to lean into tropes and stereotypes that might hurt the modern understanding of the AIDS virus, rather than help it.

"In researching the HIV/AIDS virus and the way it affects the body's immune system, we were inspired to take a look at the story through a more microscopic lens. It is a love story between two white blood cells, one of which has become infected by the virus. This perspective gave us a more direct visual representation of our conflict, which allowed us to explore the more nuanced struggles the characters face in their relationship with each other, their perceptions of themselves, and society's perception, bias, and neglect of them."