Back to the future with Mastercard
The financial services brand releases a cinematic tale of two brilliant careers in reverse.
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Credits
powered by
- Agency FP7 McCann/Cairo
- Production Company Rhino & Oxpecker
- Director Mohamed El Zayat
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Credits
powered by
- Agency FP7 McCann/Cairo
- Production Company Rhino & Oxpecker
- Director Mohamed El Zayat
- Colorist Karim Mira
- Executive Producer Mohamed Abdelrehim
- DP Ahmed Tahoun
- Art Director Lionel Soria
- Sound Design Khaled Hamdy
- Producer Saleh El Azab
Credits
powered by
- Agency FP7 McCann/Cairo
- Production Company Rhino & Oxpecker
- Director Mohamed El Zayat
- Colorist Karim Mira
- Executive Producer Mohamed Abdelrehim
- DP Ahmed Tahoun
- Art Director Lionel Soria
- Sound Design Khaled Hamdy
- Producer Saleh El Azab
Everybody has to start somewhere and this touching portrait of two celebs in the worlds of sport and music follows their stories backwards to the purchases that set them on the path to success.
Sensitively directed by Mohamed El Zayat through Rhino & Oxpecker, the sweet film Beginnings, was created for Mastercard Middle East and North Africa by FP7 McCann Cairo.
It features Amir Eid, front man of Cairokee, one of the Middle East’s biggest rock bands, and Mayar Sherif – the first Egyptian woman to make it to the top 100 ranking in tennis.
Following the ups and downs of their careers, from present glories back to tentative beginnings, the film ends by showing their childhood interests in tennis/music, when encouraging parents bought that all-important first guitar/racket.
The film is enhanced by classy cinematography from Ahmed Tahoun and sound design by Khaled Hamdy and lands with the wise entreaty to 'start something priceless'.
