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American Red Cross and American Cancer Society – Give Blood to Give Time

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Black and white photography's stark contrast and arresting power can often capture emotion and humanity in a way colour pictures cannot.

Using such imagery, and piecing it together in an almost-motion, La Jetée-inspired style, is BBDO New York's powerful cry for aid on behalf of American Red Cross and American Cancer Society.

Simply stating Give Blood to Give Time, the campaign draws attention to the fact that blood transfusions can extend the life of cancer patients, and the critical role blood donations play in a sufferer's journey.

Intimately captured by Caviar's Benjamin Mege, the film's use of stills brings power to the message and attracts the attention in a way a more conventionally-shot tale could not.

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