Erling marches to a different Beats by Dre

Created for Beats by Dre by Uncommon, and directed by Elliott Power through Love Song, this fun campaign takes an affectionate look at the idiosyncratic ways of the brilliant footballer Erling Haaland, who plays for Norway's national team and the UK's league team Manchester City. 

Shot in the dramatic fjords and forests of his Norwegian homeland, the film Ordinary Is For Everyone Else, gives a glimpse into the striker's unique training methods and his fondness for nature – from doing press ups in icy rivers, pull ups on pointy cliff edges and taking short breaks in the company of wolves. 

As is so often the case with compelling TVCs, the arresting images and wacky tone are greatly enhanced by a cracking piece of music – in this case, In the Hall of the Mountain King, an orchestral piece composed by Edvard Grieg in 1875 as incidental music for Henrik Ibsen's play Peer Gynt. 

More prosaically, UK theme park fans will note that Greig's catchy masterpiece has been used for many years as the 'Alton Towers music'.