Lacta's sweetness helps See The Love
A montage of sad stories is turned around in this touching commercial for the Greek chocolate company.
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Credits
powered by
- Agency Ogilvy & Mather/Athens
- Production Company Foss Productions
- Director Salsa
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Credits
powered by
- Agency Ogilvy & Mather/Athens
- Production Company Foss Productions
- Director Salsa
- Grade Marla Colour Grading
- Art Director Rania Gerogianni
- DP Agustin Claramunt
- Editor Fotis Vasilis
- Associate Creative Director Katerina Dimitrakopoulou
- Chief Creative Officer Panos Sambrakos
- Creative Director Katerina Androuli
- Executive Producer Veta Chatziioannou
- Group Creative Director Aggeliki Kornelatou
- Junior Art Director Vasiliki Christopoulou
- Senior Art Director Panos Pagonis
Credits
powered by
- Agency Ogilvy & Mather/Athens
- Production Company Foss Productions
- Director Salsa
- Grade Marla Colour Grading
- Art Director Rania Gerogianni
- DP Agustin Claramunt
- Editor Fotis Vasilis
- Associate Creative Director Katerina Dimitrakopoulou
- Chief Creative Officer Panos Sambrakos
- Creative Director Katerina Androuli
- Executive Producer Veta Chatziioannou
- Group Creative Director Aggeliki Kornelatou
- Junior Art Director Vasiliki Christopoulou
- Senior Art Director Panos Pagonis
Everybody loves a happy ending but, especially with marginalised people in society, we all know that isn't always the case.
Thankfully, though, Greek chocolate brand Lacta and agency Ogilvy Greece have chosen to focus on situations in which assumptions of bigotry are actually proved false and created a delightfully heartwarming film in the process.
Intimately shot, with the camera up-close-and-personal on many of the protagonists, See The Love presents a powerful message to the Greek market and, with Foss Productions' Salsa (Diego Santana Claudino & Guto Azevedo) behind the camera, does so in a elegant and authentic manner.
