B&Q nails its swipe at rising prices
In an elegant comment on the current cost of living crisis, Uncommon and Biscuit Filmworks x Revolver's The Glue Society show how costs can rise.
Credits
powered by- Agency Uncommon/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
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Credits
powered by- Agency Uncommon/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
- Production Co. Revolver
- Editing tenthree
- SFX MachineShop
- Post Production Electric Theatre Collective
- Colorist Jason Wallis / (Colorist)
- Sound String and Tins
- Music Supervision King Lear Music & Sound
- Producer Tom Birmingham
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Samantha Chitty
- Head of Production Polly du Plessis
- Production Manager Adam Oyejobi
- DP Krzysztof Trojnar
- Production Designer Mark Connell
- Editor David Whittaker
- Executive Producer Vic Lovejoy
- VFX Producer Joe Billington
- VFX Supervisor James Sindle
- VFX Supervisor Amy Smith
- Sound Designer Adam Smyth
- Audio Mix: Joe Wilkinson / (Composer/Sound Designer)
Credits
powered by- Agency Uncommon/London
- Production Company Biscuit Filmworks/UK
- Director The Glue Society
- Production Co. Revolver
- Editing tenthree
- SFX MachineShop
- Post Production Electric Theatre Collective
- Colorist Jason Wallis / (Colorist)
- Sound String and Tins
- Music Supervision King Lear Music & Sound
- Producer Tom Birmingham
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Samantha Chitty
- Head of Production Polly du Plessis
- Production Manager Adam Oyejobi
- DP Krzysztof Trojnar
- Production Designer Mark Connell
- Editor David Whittaker
- Executive Producer Vic Lovejoy
- VFX Producer Joe Billington
- VFX Supervisor James Sindle
- VFX Supervisor Amy Smith
- Sound Designer Adam Smyth
- Audio Mix: Joe Wilkinson / (Composer/Sound Designer)
Ever-rising prices on everyday expenditures are at the forefront of most consumers' minds in the UK at the moment, but few spots demonstrate the situation as sharply and stylishly as Uncommon's latest for B&Q.
The film showcases everyday household items rising in price, leaving a mess in their wake, only to reveal a hammer-shaped formation of B&Q's 'nailed-down' products; a powerful message against the UK's current cost of living challenges.
Shot through Biscuit Filmworks x Revolver by The Glue Society, Prices. Nailed. cleverly uses an inverted camera to create the physics-defying effect, resulting in imagery that speaks volumes without the need of on-screen legends or elaborate VO.