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B&Q – Prices Nailed

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Ever-rising prices on everyday expenditures are at the forefront of most consumers' minds in the UK at the moment, but few spots demonstrate the situation as sharply and stylishly as Uncommon's latest for B&Q.

The film showcases everyday household items rising in price, leaving a mess in their wake, only to reveal a hammer-shaped formation of B&Q's 'nailed-down' products; a powerful message against the UK's current cost of living challenges.

Shot through Biscuit Filmworks x Revolver by The Glue Society, Prices. Nailed. cleverly uses an inverted camera to create the physics-defying effect, resulting in imagery that speaks volumes without the need of on-screen legends or elaborate VO.

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