Audi takes a drive down memory lane
In an action-packed campaign for the car manufacturer, rally legend Michèle Mouton returns to Pikes Peak to retells the story of her landmark 1985 victory.
)
Credits
View on- Agency Ogilvy/New York
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/New York
Created by Ogilvy for Audi, this engaging new campaign, titled Performance Runs in the Family, for the all-new Audi Q7 family that celebrates the legacy of quattro, one of the defining technologies in Audi’s history.
It captures the story of rally driver Michèle Mouton’s historical victory at Pike Peak in 1985, brought to life through her own narration as she returns to the mountain with her family almost 40 years on.
Blending compelling archival material and reflective present-day footage, the campaign connects a pivotal moment in the brand’s motorsport history with the technology’s continued influence today.
