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Marie Curie – The Goodbye We All Deserve

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In collaboration with VCCP Blue, the UK's leading end of life charity Marie Curie has launched this affecting, human-led campaign directed by Chris Barrett & Luke Taylor through Academy, titled The Goodbye We All Deserve.

The concept is simple yet deeply touching; a man, who has now passed, reflects on moments from his final year of life at home. As he wanders through intimate scenes shared with loved ones, he says thank you to everyone who supported him through those difficult times – particularly his Marie Curie palliative care nurse.  

The campaign aims to replace the medicalised, impersonal view of end of life that many have today, with a more hopeful one - showing a world in which better goodbyes are possible.   

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