At Channel 4, complaints are welcome
Featuring a host of on-screen talent reading genuine viewer gripes, this new promo celebrates the broadcaster’s remit to stimulate debate and discussion.
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Credits
powered by
- Agency 4Creative/London
- Production Company 4Creative
- Director Alex Boutell
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Credits
powered by
- Agency 4Creative/London
- Production Company 4Creative
- Director Alex Boutell
- Editing Whitehouse Post/London
- Grade Black Kite Studios
- VFX Jam VFX
- Music Re-record Leland Music
- Talent Sandi Toksvig
- Talent Grayson Perry
- Talent Big Narstie
- Talent Ellie Simmonds
- Talent Sharon Horgan
- Talent Kevin McCloud
- Talent Katherine Ryan
- Talent Jimmy Carr
- Talent Krishnan Guru-Murthy
- Talent Rachel Riley
- Talent Cathy Newman
- Talent Jamie Oliver
- Talent Alex Brooker
- Talent Jon Snow
- Head of Production Clare Brown
- Executive Producer Shananne Lane
- Producer Tabby Harris
- Production Manager Laura Jenkins
- Production Designer Simon Davis / (Production Designer)
- DP Matt Fox / (DP)
- Editor Adam Rudd
- Colourist George K
- Acting Head Chris Wood
- Creative Eoin McLaughlin
- Creative Director Jonas Roth
- Creative Director Rasmus Smith Bech
- Executive Creative Director Alice Tonge
- Producer Fiona Wright
Credits
powered by
- Agency 4Creative/London
- Production Company 4Creative
- Director Alex Boutell
- Editing Whitehouse Post/London
- Grade Black Kite Studios
- VFX Jam VFX
- Music Re-record Leland Music
- Talent Sandi Toksvig
- Talent Grayson Perry
- Talent Big Narstie
- Talent Ellie Simmonds
- Talent Sharon Horgan
- Talent Kevin McCloud
- Talent Katherine Ryan
- Talent Jimmy Carr
- Talent Krishnan Guru-Murthy
- Talent Rachel Riley
- Talent Cathy Newman
- Talent Jamie Oliver
- Talent Alex Brooker
- Talent Jon Snow
- Head of Production Clare Brown
- Executive Producer Shananne Lane
- Producer Tabby Harris
- Production Manager Laura Jenkins
- Production Designer Simon Davis / (Production Designer)
- DP Matt Fox / (DP)
- Editor Adam Rudd
- Colourist George K
- Acting Head Chris Wood
- Creative Eoin McLaughlin
- Creative Director Jonas Roth
- Creative Director Rasmus Smith Bech
- Executive Creative Director Alice Tonge
- Producer Fiona Wright
People, on the whole, do love a good moan. However, as this cheeky new promo for UK broadcaster Channel 4 goes to show, some complaints can be seen as ringing endorsements to challenging norms.
Featuring a plethora of on-screen talent reading gripes aimed at them, Complaints Welcome neatly repurposes the protestation (which ranges from the absurd: Big Narstie accused of being “Too black”; to the sublime: Sandi Toksvig does have a hint of Cruise about her) into examples of the way the broadcaster not only celebrates diversity, but also doesn't shy away from debate.
As Ian Katz, Channel 4’s Director of Programmes, puts it, “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”
Created by the channel's in-house agency 4Creative, this clever and bold spot not only does a great job of giving several faces intrinsically associated C4 a moment in the spotlight, it also goads the curmudgeons further by actively inviting them to voice their issues to the ComplaintsWelcome@Channel4.co.uk email address displayed at the end.
We have no objection to that approach
