Keith McCarthy and Golden Wolf bring rugby dreams to life
In a flashy promo for ITV's coverage of their Rugby World Cup coverage, a bunch of fans have their sporting fantasies brought to anime/16bit life.
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Credits
powered by
- Agency ITV Creative/London
- Production Company Stink/UK
- Director Keith McCarthy
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Credits
powered by
- Agency ITV Creative/London
- Production Company Stink/UK
- Director Keith McCarthy
- Executive Creative Director Tony Pipes
- Animation Golden Wolf
- Editor Tim Hardy
- Grade Black Kite Studios
- Creative Director Alex Mathieson
- Creative Anthony Dziworshie
- Producer Louise Jones
- Producer Peter Knowles
- Audio 750mph
Credits
powered by
- Agency ITV Creative/London
- Production Company Stink/UK
- Director Keith McCarthy
- Executive Creative Director Tony Pipes
- Animation Golden Wolf
- Editor Tim Hardy
- Grade Black Kite Studios
- Creative Director Alex Mathieson
- Creative Anthony Dziworshie
- Producer Louise Jones
- Producer Peter Knowles
- Audio 750mph
If you're a sports fan, it's a safe bet that at some point you're fantasised about scoring the winning goal/slamming down the climatic touchdown/walloping a cracking homerun.
In the case of the dreamers in this exciting and energetic promo for ITV's coverage of the Rugby World Cup, their dozing thoughts are brought to vibrant life by Stink's Keith McCarthy and Golden Wolf in a live-action/animation extravaganza.
Using the aesthetics of anime and 16bit gaming as the base (only fitting, seeing the tournament takes place in Japan this year), the energetic spot from ITV Creative features some breathtaking imagery conjured up by the Wolf pack, including a Transforming bullet train ready for a try and a SFII-esque scrum simulation.
