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Sheeba – 4AM Feed

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If you've ever struggled to get back to sleep after a kitty-caused early morning wake-up, SHEBA has got you covered.

In collaboration with Behavioral Sleep Therapist, Donna Fairly, and Renata Riha, a Sleep Physician from the University of Edinburgh, AMVBBDO and Friends Electric director Ewan Jones Morris have created 4am Feed, a calming film to help lull viewers back to sleep.

Incorporating 20 minutes of body scans, ASMR voices, calm visual effects, meditation and soothing colours, the film's tongue-in-cheek presentation is actually backed up by moments of genuine filmic sedation - turning a cat nap into a deep and restful sleep.

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