Apple wants to keep a healthy distance from your ailments
TBWA\Media Arts Lab and MJZ's Craig Gillespie show that sharing isn't always caring in this witty new spot.
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Conversations around health and wellness may be more acceptable than ever nowadays but, let's face it, we probably don't want the world to know about the ins-and-outs of our bits-and-bobs.
Such is the message of this brilliantly dry and witty new spot from TBWA\Media Arts Lab for Apple, in which some hapless patients have their medical histories recounted by a sassy Jane Lynch VO.
Directed by MJZ's Craig Gillespie, who utilises his character-filled cast with a deft hand, Waiting Room continues the tech brand's seemingly endless ability to be relatable, comical and informative in perfectly crafted packages.