Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
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Credits
View on- Agency Client Direct
- Production Company HPLA
- Director Mike Carson
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Credits
View on- Agency Client Direct
- Production Company HPLA
- Director Mike Carson
- Editing EXILE Edit
- VFX TRAFIK
- Color TRAFIK
- Audio Mixer Jack Goodman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company HPLA
- Director Mike Carson
- Editing EXILE Edit
- VFX TRAFIK
- Color TRAFIK
- Audio Mixer Jack Goodman
Music streaming platform Apple Music has launched this joyful new Shot on iPhone film, compiling fans’ enthusiastic reactions to Puerto Rican rapper Bad Bunny’s halftime performance at the Super Bowl.
The creative, directed by Mike Carson through HPLA, features 23 photographers and cinematographers who used the iPhone 17 Pro to capture fans across 15 locations in 11 time zones, from Puerto Rico to Kampala, set to Bad Bunny's track DtMF (DeBÍ TiRAR MáS FOToS) (I Should Have Taken More Photos).
This isn’t just a showcase of the device’s capabilities – it’s an uplifting celebration of diversity and Latino culture, amplifying the emotion of communities who saw themselves reflected in this significant moment.
