An injured footballer is euthanised in this shocking spot for LACS
In the wake of Cheltenham Festival, the League of Cruel Sports is seeking to highlight the horrific consequences of horse racing.
)
Credits
powered by
Unlock full credits and more with a Source + shots membership.
Credits
powered by
Credits
powered by
Freelance creative Al Brown makes his directorial debut with this shocking spot for the League Against Cruel Sports.
Following controversy at Cheltenham Festival last week - which saw three horses put down after sustaining racing injuries - Brown worked directly with the animal rights group to create the timely campaign.
In the spot, an injured footballer is carted off the pitch for medical attention. After carefully examining his leg, the doctor reaches into his kit bag - but instead of pulling out a splint or painkillers, he produces a revolver and dispatches the footballer with clinical detachment. 'You wouldn't support football if injured players were executed,' concludes the ad. 'So why support horse racing?'
