McDonald's makes fun of coffee pretention
The fast food chain takes a swipe at overblown advertising tropes.
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Academy Films
- Director Us
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Academy Films
- Director Us
- Audio Engineer 750 mph
- Post Production Framestore/London
- Chief Creative Officer Chaka Sobhani
- Creative Director Pete Heyes
- Senior Creative Andrew Long
- Senior Creative James Millers
- TV Producer Bruce Macrae
- Head of Planning Max Keane
- Group Project Director Jamie Teale
- Copywriter Andrew Long
- Art Director James Millers
Credits
powered by
- Agency Leo Burnett/London
- Production Company Academy Films
- Director Us
- Audio Engineer 750 mph
- Post Production Framestore/London
- Chief Creative Officer Chaka Sobhani
- Creative Director Pete Heyes
- Senior Creative Andrew Long
- Senior Creative James Millers
- TV Producer Bruce Macrae
- Head of Planning Max Keane
- Group Project Director Jamie Teale
- Copywriter Andrew Long
- Art Director James Millers
We can all spot advertising cliches a mile off. However, spoofing them successfully is another matter, as it takes a lot of skill to match the undeniable craft needed to establish the trope in the first place.
Thankfully, in their new spot for McDonald's McCafe coffee range, Leo Burnett and Academy Films directing duo Us have managed to nail the art direction and tone of pretty much every commercial conceit in the book.
Building on the success of its Great tasting coffee, simple campaign over the last two years, We could sees the brand ape methods like 'models holding cups', 'the humble origin story' and 'arty symbolic dance' with aplomb.
