AKQA Casa presents a device for... ahem... sprightly situations
In a bizarre promotion for young adults who still live at home, Sprite has paired up with Knocklace to create lockets that warn the wearer when parents could interrupt intimate moments.
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Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company Kaus Film/Brazil
- Director Los Pibes
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company Kaus Film/Brazil
- Director Los Pibes
- Director Paulo Nascimento
- Executive Producer Thiago Mascarenhas
- Executive Producer Camila Martinez
- Post-Production Service BETC Havas/Sao Paulo
- Post-Production Coordinator BTFLY coletivo
- Musical Direction Gustavo Garbato
- Audio Production Company Loud/Sao Paulo
- Musical Direction Felipe Kim
- Music Producer Henrique Guimaraes
- Music Producer Hugo Mariutti
- Music Producer Rafael Kabelo
- Music Producer Rodrigo Scarcello
- Associate Creative Director Joao Gandara
- Team Anderson Lima
- Team Carlos Martins
- Team Christiano Vellutini
- Team Diego Machado
- Team Hugo Veiga
- Team Joao Gandara
- Team Joao Pires
- Team Lucas Andrade
- Team Luiza Baffa
- Team Mariana Franco
- Team Paula Santana
- Team Renato Zandona
- Team Stella Gafo
- Team Felipe Duarte
- Director of Photography Kairo Lenz
- Art Director Karla Salvoni
- Production Coordinator Larissa Luisi
- Post-Production Director Rodrigo Zorack
- Editor Matheus Tibira
- Finisher Renan Chagas
- Color Grading Acauan Pastore
Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company Kaus Film/Brazil
- Director Los Pibes
- Director Paulo Nascimento
- Executive Producer Thiago Mascarenhas
- Executive Producer Camila Martinez
- Post-Production Service BETC Havas/Sao Paulo
- Post-Production Coordinator BTFLY coletivo
- Musical Direction Gustavo Garbato
- Audio Production Company Loud/Sao Paulo
- Musical Direction Felipe Kim
- Music Producer Henrique Guimaraes
- Music Producer Hugo Mariutti
- Music Producer Rafael Kabelo
- Music Producer Rodrigo Scarcello
- Associate Creative Director Joao Gandara
- Team Anderson Lima
- Team Carlos Martins
- Team Christiano Vellutini
- Team Diego Machado
- Team Hugo Veiga
- Team Joao Gandara
- Team Joao Pires
- Team Lucas Andrade
- Team Luiza Baffa
- Team Mariana Franco
- Team Paula Santana
- Team Renato Zandona
- Team Stella Gafo
- Team Felipe Duarte
- Director of Photography Kairo Lenz
- Art Director Karla Salvoni
- Production Coordinator Larissa Luisi
- Post-Production Director Rodrigo Zorack
- Editor Matheus Tibira
- Finisher Renan Chagas
- Color Grading Acauan Pastore
Let's not beat around the bush, Sprite's latest campaign from AKQA Casa may use visual metaphors, but it's kinda about... erm... beating around the bush.
Directly addressing young adults who still live at home, the drinks brand has created The Knocklace Collection; three jewellery pieces inspired by lockets that warn wearers of incoming prying eyes.
To promote the collaboration, the brand has created a pair of spots, directed by Los Pibes and Paulo Nascimento through Kaus Filme, that give the act of onanism some questionable alternate explanations, from the vaguely plausible 'spinning the decks' to the frankly ludicrous 'feeding the ducks'.
Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company Kaus Film/Brazil
- Director Los Pibes
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company Kaus Film/Brazil
- Director Los Pibes
- Director Paulo Nascimento
- Executive Producer Thiago Mascarenhas
- Executive Producer Camila Martinez
- Post-Production Service BETC Havas/Sao Paulo
- Post-Production Coordinator BTFLY coletivo
- Musical Direction Gustavo Garbato
- Audio Production Company Loud/Sao Paulo
- Musical Direction Felipe Kim
- Music Producer Henrique Guimaraes
- Music Producer Hugo Mariutti
- Music Producer Rafael Kabelo
- Music Producer Rodrigo Scarcello
- Finishing Pedro Cortez
- Finishing Ricardo Bertran
- Music Coordination Rafael Silvestrini
- Associate Creative Director Joao Gandara
- Team Anderson Lima
- Team Carlos Martins
- Team Christiano Vellutini
- Team Diego Machado
- Team Hugo Veiga
- Team Joao Pires
- Team Lucas Andrade
- Team Luiza Baffa
- Team Mariana Franco
- Team Paula Santana
- Team Renato Zandona
- Team Stella Gafo
- Team Felipe Duarte
- Director of Photography Kairo Lenz
- Art Director Karla Salvoni
- Production Coordinator Larissa Luisi
- Post-Production Director Rodrigo Zorack
- Editor Matheus Tibira
- Finisher Renan Chagas
- Color Grading Acauan Pastore
- Music Producer Yuri Chix
- Music Producer Rodrigo Tedesco
- Music Executive Producer Maia Feres
Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company Kaus Film/Brazil
- Director Los Pibes
- Director Paulo Nascimento
- Executive Producer Thiago Mascarenhas
- Executive Producer Camila Martinez
- Post-Production Service BETC Havas/Sao Paulo
- Post-Production Coordinator BTFLY coletivo
- Musical Direction Gustavo Garbato
- Audio Production Company Loud/Sao Paulo
- Musical Direction Felipe Kim
- Music Producer Henrique Guimaraes
- Music Producer Hugo Mariutti
- Music Producer Rafael Kabelo
- Music Producer Rodrigo Scarcello
- Finishing Pedro Cortez
- Finishing Ricardo Bertran
- Music Coordination Rafael Silvestrini
- Associate Creative Director Joao Gandara
- Team Anderson Lima
- Team Carlos Martins
- Team Christiano Vellutini
- Team Diego Machado
- Team Hugo Veiga
- Team Joao Pires
- Team Lucas Andrade
- Team Luiza Baffa
- Team Mariana Franco
- Team Paula Santana
- Team Renato Zandona
- Team Stella Gafo
- Team Felipe Duarte
- Director of Photography Kairo Lenz
- Art Director Karla Salvoni
- Production Coordinator Larissa Luisi
- Post-Production Director Rodrigo Zorack
- Editor Matheus Tibira
- Finisher Renan Chagas
- Color Grading Acauan Pastore
- Music Producer Yuri Chix
- Music Producer Rodrigo Tedesco
- Music Executive Producer Maia Feres
"Sprite believes that staying cool in challenging situations is the best way to navigate them," explains comments Chiara Martini, Senior Director of Creative Strategy for Coca-Cola in Latin America.
"In addition to its extreme refreshment, which is the brand's signature, Sprite is a great ally of this generation, understanding that dealing with challenges requires humour and intelligence, especially in their relationship between parents or guardians. Without neglecting the trust in these relationships, but with humour and technology-driven solutions."
"The Knocklace Collection emerges as a humorous tool to raise awareness on the importance of dialogue and privacy," adds AKQA Casa's Associate Creative Director João Gandara. "As a brand designed to help people stay cool, Sprite is the perfect ambassador for this type of innovation."
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