Air Canada's high flying festive love story
A pair of bears scale a Christmas tree to be together in this adorable spot from FCB Canada and Hornet.
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Credits
powered by
- Agency FCB Canada/Toronto
- Production Company Hornet
- Director Daniel Marsh
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Credits
powered by
- Agency FCB Canada/Toronto
- Production Company Hornet
- Director Daniel Marsh
- Ad Agency FCB/Montreal
- Audio Cult Nation
- DP Karen Lawler
- Head of Creative Development Kristin Labriola
- Executive Producer Greg Bedard
- Head of Production Dez Stavracos
- Assistant Editor Cole Bannick
- Artist Charlotte Cardin
- Executive Producer/Sound Design/Audio Mix Tanguy Meunier
- Sound Design Rene-Pierre T Guerin
- Sound Design Francois Belanger
- Chief Creative Officer Nancy Crimi-Lamanna
- Global Creative Partner Danilo Boer
- Executive Creative Director Jeremiah McNama
- Executive Creative Director Andrew MacPhee
- Associate Creative Director Hussein Rumaithi
- Associate Creative Director Caleb McMullen
- Broadcast Producer Franca Piacente
- VP Creative Sylvain Dufresne
- Copywriter Olivier Laplante
- Producer Anick Rozon
- Writer Daniel Marsh
Credits
powered by
- Agency FCB Canada/Toronto
- Production Company Hornet
- Director Daniel Marsh
- Ad Agency FCB/Montreal
- Audio Cult Nation
- DP Karen Lawler
- Head of Creative Development Kristin Labriola
- Executive Producer Greg Bedard
- Head of Production Dez Stavracos
- Assistant Editor Cole Bannick
- Artist Charlotte Cardin
- Executive Producer/Sound Design/Audio Mix Tanguy Meunier
- Sound Design Rene-Pierre T Guerin
- Sound Design Francois Belanger
- Chief Creative Officer Nancy Crimi-Lamanna
- Global Creative Partner Danilo Boer
- Executive Creative Director Jeremiah McNama
- Executive Creative Director Andrew MacPhee
- Associate Creative Director Hussein Rumaithi
- Associate Creative Director Caleb McMullen
- Broadcast Producer Franca Piacente
- VP Creative Sylvain Dufresne
- Copywriter Olivier Laplante
- Producer Anick Rozon
- Writer Daniel Marsh
If you thought that the ad-land's Christmas cuteness had finished for the year, think again, as FCB Canada has put out a seriously sweet tale of triumph for Air Canada.
Following two beary baubles' desperate attempt to find time together over Christmas, Once Upon a Tree is an unashamedly feel-good offering that sprinkles just the right amount of branding on its romantic tale.
With some gorgeously rendered picturebook animation from Hornet giving the film a timeless quality, coupled with a pair of sentimental soundtracks (Charlotte Cardin covering Une Chance Qu'on S'a in the French ad spot and Everything I Do (I Do It For You) in the English version), this unexpectedly progressive yarn should be getting bear hugs all round.
