adidas and Wood Wood’s metaphysical musing on running

Trainers and items of sportswear float in mid-air, affording them a philosophical profundity that only the slick production values and artful attentions of expert ad-crafters can bestow. 

“Like emotions, they come and go like clouds,” announces a voiceover. We’re not sure what exactly is coming and going, but this film Get Lost expertly advocates losing of oneself in the act of running through a natural landscape and is a moody feast for the senses. 

Produced by Bacon, it shows off Holmgren’s distinctive tone of a voice as it follows a woman’s sprint across a sandy wilderness. Packed with memorable, beautifully lit images, the film also boasts superb sound design that conjures the crunch of sand underfoot, the natural symphonies of birdsong and water and the breathy pantings of the runner. Hell it’s even got a harp to bring us a heavenly, metaphysical note.