Ad industry lampooned in new web series

The Community Films directorial collective JEAN and director Pam Thomas have joined forces to create comedic web series Commercials.

The series of five film examines the humorous, ego crushing, over-analysed silliness that plagues the world of commercial filmmaking and everyone involved.

“As commercial directors and former advertising creatives, we’ve experienced hundreds of completely ridiculous moments during productions where we looked at each other and said, ‘this needs to be a show,’” says Natalie Prisco of JEAN.

Seizing on the seemingly important, but altogether ridiculous scenarios that inherently go along with making commercials, Commercials peels back the curtain on an area of the industry that we're all familiar with, but which very few outside of the business know much about.

“The world of commercial making is such a unique industry that feels so ripe for satire,” says Eric Eckelman of JEAN

Told from the unique point of view of an eccentric group of egomaniacal, yet wildly insecure commercial directors and their production company, Bird Films, Commercials satirises the world of production as The Office did the world of 9-5ers.

Each episode gives a glimpse into the various aspects of commercial-making and the stages of production, leaving nothing and nobody un-skewered in the process.

“We’d love Commercials to give viewers a sneak peek into what we love so much about our business and hope they find it as hilarious and fun as we do,” says Pam Thomas.