Ace & Tate's countdown to reality

Created and directed by film and design studio From Form, this imaginative and fast-paced, cinema-inspired campaign focuses on the idea of picking up our daily routines again after the summer break. 

All Eyes on Me was inspired by the iconic film leader countdown, dating from the early days of cinema. The countdown started as a way to let projectionists check their sound and focus before the film started, but this time it’s our daily routine that’s our main feature. 

The directors collaborated with illustrator Maaike Canne to create the custom-painted backgrounds to make their sets look slightly surreal with a fun and playful feel.