Academy's Us take us into the wild production of a mobile phone
The sleek spot features a bunch of magical technicians cramming goodies into every corner of the pocket device.
)
Credits
powered by
- Agency Wieden + Kennedy/Shanghai
- Production Company Academy
- Director Us
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden + Kennedy/Shanghai
- Production Company Academy
- Director Us
- Music Father
- Post Production MPC/London
- Production Service Indochina Productions
- Executive Creative Director Ian Toombs
- Executive Creative Director Vivian Yong
- Creative Uty Chen
- Producer Jennifer Chien
- Producer Ash Lockmun
- DP Ben Fordesman
- Production Designer Mark Connell
- Editor Dan Sherwen
- Sound Designer Tom Joyce
- Post Producer Tamara Mennell
- VFX Supervisor Dan Sanders
- VFX Shoot Supervisor Jim Radford
- Colorist George K
- CG Supervisor Andy Steele
Credits
powered by
- Agency Wieden + Kennedy/Shanghai
- Production Company Academy
- Director Us
- Music Father
- Post Production MPC/London
- Production Service Indochina Productions
- Executive Creative Director Ian Toombs
- Executive Creative Director Vivian Yong
- Creative Uty Chen
- Producer Jennifer Chien
- Producer Ash Lockmun
- DP Ben Fordesman
- Production Designer Mark Connell
- Editor Dan Sherwen
- Sound Designer Tom Joyce
- Post Producer Tamara Mennell
- VFX Supervisor Dan Sanders
- VFX Shoot Supervisor Jim Radford
- Colorist George K
- CG Supervisor Andy Steele
It's hard to contemplate what goes into the magical devices we carry around with us nowadays, isn't it? Maps, photo album, camera, video editing studio, cinema, audio library, Hitchhikers Guide... the multitude of uses for the modern-day phone makes it difficult to believe we existed without them.
Rather than exemplifying how to utilise the Swiss-army-knife nature of a handset, this smart campaign for mobile brand Oppo from W+K Shanghai instead focusses on the creative (and fantastical) ways such a lot is crammed into such a little.
Directed with playful glee by Academy ones-to-watch Us (on a bit of a streak, following their charming McDonald's work), this journey into the Ingenious Factory crams as many ideas into its 40 seconds as the wizardy workers do into their cells.
