AA shaggy dog story
The breakdown specialists introduce a fluffy new mascot, Tukker, in a commercial from adam&eveDDB and Goodstuff that celebrates the joy of the open road.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Perlorian Brothers
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Perlorian Brothers
- Editing Trim
- Post Production Electric Theatre Collective
- Audio Post Factory
- Music Supervision Theodore
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Managing Director Paul Billingsley
- Copywriter Matt Woolner
- Art Director Steve Wioland
- Producer Charles Woodall
- Producer Stephen Mead
- Producer Alicia Richards
- DP Janis Jurkovskis
- Editor Dominic Leung
- Post Producer Jon Purton
- VFX Supervisor Giles Cheetham
- Colourist Luke Morrison
- Music Supervisor Tom Stanford
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Perlorian Brothers
- Editing Trim
- Post Production Electric Theatre Collective
- Audio Post Factory
- Music Supervision Theodore
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Managing Director Paul Billingsley
- Copywriter Matt Woolner
- Art Director Steve Wioland
- Producer Charles Woodall
- Producer Stephen Mead
- Producer Alicia Richards
- DP Janis Jurkovskis
- Editor Dominic Leung
- Post Producer Jon Purton
- VFX Supervisor Giles Cheetham
- Colourist Luke Morrison
- Music Supervisor Tom Stanford
The thrill of the wind in your hair is well-associated with a speedy trip, so it's hardly surprising that adam&eveDDB and Goodstuff have employed the talents of a hairier-than-average protagonist for their new spot.
Gorgeously crafted and controlled by MJZ's The Perlorian Brothers (along with puppeteers Santa Didžus and Dana Lāce), Tukker the dog is a delicious mop-top pooch with a penchant for top tunes (Drinkee by Sofi Tukker) and facial fan-work.
Expressing the joys of freedom without resorting to the 'lockdown exodus' themes we've seen emerging, this is a delightfully tactile envisioning of a vehicular escape is a rush of fresh air.
