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Flytoget – Teddy Bear

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Raising awareness of the under-reported issue of teddy depression, this sweet spot for Oslo airport train service, Flytoget, sees a left-behind bear go through a range of emotions – from anxiety to crippling, curled-up-in-a-sink desperation – before being reunited with its owner. 

Teddy Bear was conceived by Norwegian agency Anorak, with excellent animation by Gimpville and production from Motion Blur. Zwart and producer Espen Horn say they drew on Disney/Pixar emotional realism when creating the ted’s tale. 

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