A saucy way to save a relationship
In a bonkers spot for Thai chilli sauce brand MaePranom, a couple's misunderstanding comes to a head over some cooked chicken.
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Creative Director Warunpon Trithepwijit
- Executive Creative Director Damisa Ongsiriwattana
- Creative Group Head Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Creative Director Warunpon Trithepwijit
- Executive Creative Director Damisa Ongsiriwattana
- Creative Group Head Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
We've seen a lot of techniques employed by brands to publicise their new product design, but few quite as peculiar as this new campaign for legendary Thai chilli sauce brand MaePranom.
Following a couple whose fractious relationship is brought to the edge by a misunderstanding about The Sauce Bowl, SOUR Bangkok's increasingly surreal spot utilises outlanding performances and overbearing audio cues to hilarious effect.
Guided by the dependable hand of director Thanonchai, a big name in Thai production, this bonkers spot may not get the taste-buds tingling, but certainly won't let you forget the product's new packaging.
