What the F- is this new VG spot about?

One look at the headlines nowadays is enough to make anyone utter an expletive, but the people in this humorous spot for Norwegian tabloid newspaper VG do well to hold their tongues.

Essentially just a montage of people checking out the paper's app in various locations, What the F-'s comedy comes from how well cut-off, be it through self-censorship or edit, they are.

Ably directed by Bacon's Andreas Riiser, this timely commercial knows exactly what the f- it's doing.