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Tuborg Squash – Refreshingly Original

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It’s mysterious, it’s awkward, it’s bizarre, and above all, Refreshingly Original is strangely endearing. 

A man in a mustard suit and a tan turtleneck smiles at the camera. He’s got thick-rimmed glasses, he’s bouncing to the poppy late-90s elevator music that’s strangely compelling, and then he pulls out an orange. Moving his hand in front of the orange it turns into a bottle of Tuborg Squash… and then back to an orange! How did he do it?

Hella weird and absolutely mesmerizing, Holger Karberg proves he is a master of Scandinavian humor, mastering vintage aesthetics and simple concepts. Bacon produced the campaign with Wibroe, Duckert & Partners as the agency.

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