A breath of fresh air from British Gas
Director Simon Ratigan goes for it with GoPros in this jaunty spot that enlivens tired Covid era advertising.
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Credits
powered by
- Agency Nucleus/London
- Production Company HLA
- Director Simon Ratigan
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Credits
powered by
- Agency Nucleus/London
- Production Company HLA
- Director Simon Ratigan
- Creative Hayley Hammond
- Creative Dan Dehlavi
- Executive Creative Director Micky Tudor
- Executive Creative Director Yan Elliott
- Senior Producer Rick Carter
- Edit Company The Quarry
- Color Company Big Buoy
- Post Company Big Buoy
- Audio Engineer Nick Olsouzidis
- Sound Design Big Kahuna Sound
- Music Supervision Theodore Music Supervision
- Executive Producer Mike Wells
- Producer Daniel Carter
- Editor Paul Watts
- Colorist Jonny Tully
- Senior Post Producer Glen Percival
- VFX Supervisor Luigi Russo
- Music Supervisor Arnold Hattingh
Credits
powered by
- Agency Nucleus/London
- Production Company HLA
- Director Simon Ratigan
- Creative Hayley Hammond
- Creative Dan Dehlavi
- Executive Creative Director Micky Tudor
- Executive Creative Director Yan Elliott
- Senior Producer Rick Carter
- Edit Company The Quarry
- Color Company Big Buoy
- Post Company Big Buoy
- Audio Engineer Nick Olsouzidis
- Sound Design Big Kahuna Sound
- Music Supervision Theodore Music Supervision
- Executive Producer Mike Wells
- Producer Daniel Carter
- Editor Paul Watts
- Colorist Jonny Tully
- Senior Post Producer Glen Percival
- VFX Supervisor Luigi Russo
- Music Supervisor Arnold Hattingh
This peppy film, Here To Solve, created by London agency Nucleus and produced by HLA, puts a positive spin on the heroism of key workers by following how British Gas employees have adapted to working during the pandemic.
National call centres have become virtual, run from kitchens, engineers are adopting strict safety measures to make urgent visits and, through a partnership with the Trussell Trust charity, British Gas vans have been repurposed to become delivery vehicles, with employees servicing a network of 1,200 food banks.
“We wanted to share the relatable, human side of [the employees’] efforts: the time spent driving; juggling looking after kids or stopping momentarily for a snatched tea break in a layby that all makes this possible,” said Micky Tudor, ECD at Nucleus.
The film was shot in a day (to social distancing guidelines) using GoPros, meaning it retains the distinctive point of view used in the first ‘Here to solve’ campaign launched at the beginning of this year.
It’s another ad released over the last couple of weeks that utilises the uplifting bounce of Jacques Offenbach's Can-can.
