Love in the time of Covid
German furniture manufacturer Porta presents ‘coronials’ – babies born from lockdown lust.
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Credits
powered by
- Agency Jung von Matt/Spree/Berlin
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- Director Laura Imkamp
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Credits
powered by
- Agency Jung von Matt/Spree/Berlin
- Director Laura Imkamp
- Creative Director Johannes Hicks
- Managing Director Sven Rebholz
- Exec Creative Director Jan Harbeck
- Creative Director Nicolas Linde
- Art Director Christopher Schneider
- Art Director Josefine Nass
- Art Director Greta Attinger
- Copywriter Sebastian Stumpf
- Copywriter Benjamin Baum
- Producer Sergii Eisenstadt
Credits
powered by
- Agency Jung von Matt/Spree/Berlin
- Director Laura Imkamp
- Creative Director Johannes Hicks
- Managing Director Sven Rebholz
- Exec Creative Director Jan Harbeck
- Creative Director Nicolas Linde
- Art Director Christopher Schneider
- Art Director Josefine Nass
- Art Director Greta Attinger
- Copywriter Sebastian Stumpf
- Copywriter Benjamin Baum
- Producer Sergii Eisenstadt
Pointing out that social isolation doesn’t just put humans to the test – “the additional strain is felt by our furniture too” – this campaign created by Jung von Matt/Spree promotes Porta’s #StayAtHomeBabies marketing with a witty film featuring (off-camera) procreators enthusiastically bonking their beds to breaking point.
The promotion incentivises quarantined couples to both maintain the contact ban and, while doing so, be as productive as possible. Any couple who prepare for the extra wear and tear by buying a Porta double bed during isolation and then find themselves with child, will be able to get a free matching baby crib nine months later.
Set to that familiar soundtrack of sauce, Jacques Offenbach's 'Can-can' from Orpheus in the Underworld, the humorous online film outlines the long tradition of children conceived in times of forced domesticity.
