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SK-II: Meet Me Halfway

To mark Chinese New Year, skincare brand SK-II has released an online docu-short film examining the family and societal pressure on Chinese women to get married.

by shots on 19^th February 2019

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SKII – SK-II: Meet Me Halfway

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Credits

Production Company Tool
Music Future Perfect
Post Production Cabin Editing Company, Los Angeles
Sound Design LIME Studios, los Angeles
Director Floyd Russ
Agency Producer Alexander Blidner
Producer Andy Coverdale
Executive Producer Brad Johns

Director of Photography Christophe Collette
Editor Isaac Chen
Designer Jason Feng
Copywriter Joakim Labraaten
Art Director John Bergdahl
Executive Producer Nancy Hacohen
Music Victor Magro

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To mark Chinese New Year, skincare brand SK-II has released an online docu-short film examining the family and societal pressure on Chinese women to get married.

Created by Forsman & Bodenfors Singapore, Meet Me Halfway follows on from the brand's previous films on the subject - Marriage Market Takeover and The Expiry Date - with three real-life stories of young, single Chinese women as they take the daunting first steps of reaching out to their parents after years of avoiding and not returning home due to marriage pressure. Through sharing their stories and listening with an open mind, both sides learn to meet halfway on the matter.

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Agency Forsman & Bodenfors Singapore
Music Future Perfect
Post Production Cabin Editing Company, Los Angeles
Production Tool
Sound Design LIME Studios, los Angeles
Agency Producer Alexander Blidner
Art Director John Bergdahl
Copywriter Joakim Labraaten
Director Floyd Russ
Director of Photography Christophe Collette
Editor Isaac Chen
Executive Producer Brad Johns
Executive Producer Nancy Hacohen

Unlock this information and more with a Source membership.

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