Kinsale Sharks 2018 Winners Announced

After talks across the four-day festival from advertising luminaries such as Mark Denton who spoke about the importance of puerility, and Neil Dawson who discussed the power of emotion, and insight into areas such as comedy and the blockchain, the winning campaigns were garlanded with the coveted Sharks statue.

Alongside the three categories already announced [Music Videos, Short Films and Best New], were 12 other areas over which this year's judges, led by AMV BBDO's head of art and creative, Rosie Arnold, had deliberated across the last few days. Those agregated results, listed below, saw BBDO New York crowned as Agency of the Year and BBDO as Network of the Year.

Also, the Best New Director awards, which are voted for by festival delegates, went to Carol Freeman (Irish) for The Bird and The Whale and Christian Shilling (International) for Kill the Noise, The Man with a Coin and Pomegranate.

Grand Prix

The 2018 Grand Prix was awarded to AMV BBDO's film for Libresse and Bodyform, Blood Normal which was directed by Somesuch's Daniel Wolfe.

Above: The Grand Prix winner, Blood Normal

Film

In the film category there were three gold Sharks awarded, two of which went to Coast and Beach Hut, part of VCCP's campaign for Cadbury. The third gold went to W+K London's epic Nike spot, Nothing Beats a Londoner, directed by Riff Raff's Megaforce. 

Above: Nike Nothing Beats a Londoner

Elsewhere in film, there were seven silver Sharks, five of which went to BBDO New York for campaigns for AT&T and Mars, and one each for VCCP's Mum's Birthday, for Cadbury and ROTHCO Dublin's spot for Dublin Bus Pride, Proud Dads.

A further 15 bronze Sharks were awarded for work including John Lewis's Moz the Monster, Boys + Girls' Make Up Tutorial for Three and WCRS's Pride and Breadjudice for Warburtons. 

In the Film - Branded Content category there was a gold, two silvers and two bronze Sharks, the gold being awarded to Energy BBDO's Prescribed to Death.

Above: Prescribed to Death

The Film Craft category saw 10 golds handed out, with Nexus Studios picking up two for their work with the BBC on #TakeOnHistory and The Fearless Are Here, for animation and art direction/production design respectively. ROTHCO Dublin also won two golds for their work for Soar, It's Just a Phase for direction and writing/idea.

Creative Bravery

In this year's Creative Bravery category there were two winning pieces of work. The first was AMV's Grand Priz-winning Blood Normal campaign, and the second Mother's KFC print exection, FCK. 

Digital

In this year's Digital category there were no gold winners but two silver and nine bronze Sharks. The silvers trophies were awarded to BBDO New York for Downtown Records' Live Looper and makemepulse and BETC Paris for their innovative work for Canal+ on the campaign, The Real Voice of Loius XIV.