Topgolf introduces Chaz & Birdie

Topgolf rolled out its latest iteration of the Come Play campaign this month via Anomaly, in partnership with RSA Films and directing duo Peter Martin, who put their observational comedy stamp on the new work.

Topgolf introduce Chaz Mulligan and Birdie Baker, two golf announcer puppets created in partnership with Jim Henson’s Creature Shop. They have personality to spare and very quirky senses of humour.

Topgolf – Weekdays

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Agency Anomaly/New York
Production Company RSA Films
Director Peter Martin

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Credits

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Agency Anomaly/New York
Production Company RSA Films
Director Peter Martin
Edit House Mackcut
Global Chief Creative Officer Mike Byrne
Creative Director Craig Schlesinger
Art Director Adam Dubrueler
Copywriter Tony Krol

Executive Producer Kimberly Edwards
Senior Producer Andreina Byrne
President/Executive Producer Luke Ricci
Executive Producer Jenni Sprunger
Head of Production Sarah Morrison
Producer Lawrence Lewis
Production Designer Noel McCarthy
DP Sean Porter

Editor Erik Laroi
Assistant Editor Ariella De Los Santos
Executive Producer Gina Pagano
Edit Producer Katya Meyer
VFX Inti Martinez

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The campaign celebrates the play only possible at Topgolf with Chaz and Birdie highlighting all the perks, like Topgolf’s value offer Free:30, a free extra 30 minutes of game play available to players weekdays from 9-5 when they book a reservation.

The spot takes a turn when Birdie misunderstands Chaz and winds up enjoying a Topgolf cheeseburger at the news desk.

Birdie’s slightly different interpretation of Chaz’s actual reporting for each spot provides the comedic friction that promises to establish the duo as endearing spokespuppets for the brand.