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Amnesty International – Amnesty International France: The Thrill of Victory

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DDB Paris up-ends the usual miserable tone of charitable advertising with this triumphant, joyful ode to activism for Amnesty International France.

Helmed by George Belfield through Somesuch and Insurrection Paris, the film, which will run on TV, in cinemas and on online, depicts the powerful scenes of emotion that are felt by activists all over the world when they win, neatly encapsulating the campaign's tagline: "The more we fight, the more we win." Celebratory, uplifting and inspiring, it's also a tribute to the fight and struggles Amnesty activists engage in every day.

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