Anki: The Decision
Robots are eventually going to rise up, overtake humanity, and destroy all biological life on Earth, right? Well, not all of them, according to this new ad out of W+K Portland.
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Somesuch
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Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Somesuch
- Visual Effects The Mill Los Angeles
- Editing Company Joint Editorial
- Sound Design Soundtree Music
- Editor Eric Hill
- Editor Steve Sprinkel
- Director of Photography Christopher Blauvelt
- Art Director Helen Rhodes
- Copywriter Jonathan Marshall
- Agency Producer Bob Guerrero
- Agency Producer Chris Capretto
- Executive Creative Director Jason Bagley
- Executive Creative Director Eric Baldwin
- Executive Producer Nicky Barnes
- Visual FX Jason Bergman
- Visual FX John Shirley
- Director Nick Gordon
- Producer Saul Germaine
- Creative Director Stuart Brown
- Creative Director Dan Viens
- Creative Director Brandon Davis
- Post Producer Chris Gerard
- Post Producer Jen Milano
- Sound Designer Henning Knoepfel
- Director of Production Matt Hunnicutt
- Director of Production
- Director of Production
- Director of Production
- Director of Production
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Somesuch
- Visual Effects The Mill Los Angeles
- Editing Company Joint Editorial
- Sound Design Soundtree Music
- Editor Eric Hill
- Editor Steve Sprinkel
- Director of Photography Christopher Blauvelt
- Art Director Helen Rhodes
- Copywriter Jonathan Marshall
- Agency Producer Bob Guerrero
- Agency Producer Chris Capretto
- Executive Creative Director Jason Bagley
- Executive Creative Director Eric Baldwin
- Executive Producer Nicky Barnes
- Visual FX Jason Bergman
- Visual FX John Shirley
- Director Nick Gordon
- Producer Saul Germaine
- Creative Director Stuart Brown
- Creative Director Dan Viens
- Creative Director Brandon Davis
- Post Producer Chris Gerard
- Post Producer Jen Milano
- Sound Designer Henning Knoepfel
- Director of Production Matt Hunnicutt
- Director of Production
- Director of Production
- Director of Production
- Director of Production
We all know the robots are eventually going to rise up, overtake humanity, and destroy all biological life on Earth, right?
Well, one purveyor of consumer robotics, Anki, is seeking to challenge that perception with Vector, the Good Robot - a cute little android who who just wants to be your friend and help out around the house.
In a new campaign created by W+K Portland, and directed by Nick Gordon through Somesuch, we see a man - who represents the choice humanity as a whole must make - deciding which robot he wants to bring home. Will he opt for Vector, and the friendly, peaceful future where robots and mankind live in peace, or one of the evil bots intent on misusing his personal information, stealing his baby and locking him out of his home?
Connections
powered by
- Agency Wieden+Kennedy London
- Editing Company Joint Editorial
- Production Somesuch
- Sound Design Soundtree Music
- Visual Effects The Mill Los Angeles
- Agency Producer Chris Capretto
- Copywriter Jonathan Marshall
- Creative Director Stuart Brown
- Creative Director Brandon Davis
- Director Nick Gordon
- Editor Eric Hill
- Editor Steve Sprinkel
- Executive Creative Director Eric Baldwin
- Executive Creative Director Jason Bagley
- Executive Producer Nicky Barnes
- Post Producer Jen Milano
- Post Producer Chris Gerard
- Director of Production Matt Hunnicutt
- Director of Production Mike Davidson
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