Hudson's Bay: Everything Comes to Life at Hudson's Bay
Two mannequins come to life for a romantic night out in this creepy-yet-cute spot out of TBWA/NEBOKO.
Credits
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- Grade Crabsalad
- Sound Design Sauvage Sound
- Editor Mark Bechtold
- Director of Photography Floris van der Lee
- Director Tobias Pekelharing
- Producer Frank de Kok
- Composer
Credits
powered by
- Grade Crabsalad
- Sound Design Sauvage Sound
- Editor Mark Bechtold
- Director of Photography Floris van der Lee
- Director Tobias Pekelharing
- Producer Frank de Kok
- Composer
"
Ever since Kim Cattrall immortalised the whole 'sexy mannequin coming to life after dark' thing in the eponymous 1987 flick, we've been charmed and creeped-out in equal measures by the idea of life-size dolls turning into humans.
Last year, Nicholas Winding Refn gave us a surreally stylish take on the trope for 24 Sevres, and now it's the turn of department store Hudson's Bay to push the idea of 'woke mannequins' in a new campaign from TBWA/NEBOKO.
In the spot, directed by Tobias Pekelharing through Holy Fools Amsterdam, a male mannequin decides to break free from the window of his fusty old boutique to visit the splendours of Hudson's Bay, where he meets the lady model of his dreams and enjoys a night of dancing and carousing around the store. Featuring dancers from
"Connections
powered by
- Agency TBWANEBOKO
- Grade Crabsalad
- Production Holy Fools, Amsterdam
- Sound Design Sauvage Sound
- Producer Frank de Kok
- Composer Darius Dante & Good Sounds
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