Work
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Lynx Gold: The Gold Brotherhood
Lynx's heavyweight boxer spot offers ray of hope for featherweight fellas.
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Credits
powered by
- Agency VCCP/London
- Production Company VCCP Kin
- Director Paco Cruz
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Credits
powered by
- Agency VCCP/London
- Production Company VCCP Kin
- Director Paco Cruz
- Talent Anthony Joshua
- Senior Art Director Darran Solan
- Senior Copywriter Graham Ensor
Credits powered by
Credits
powered by
- Agency VCCP/London
- Production Company VCCP Kin
- Director Paco Cruz
- Talent Anthony Joshua
- Senior Art Director Darran Solan
- Senior Copywriter Graham Ensor
VCCP Kin's droll Lynx spot, directed by Paco Cruz, sees heavyweight boxing champ Anthony Joshua celebrate rugged individualists.
Joshua appears toiling away in an industrial workshop crafting golden title belts and stamping them with the seal of 'The Gold Brotherhood', before sending them out to a number of rather sad types who he admires for simply being themselves with conviction... It ends with the heartening message, 'because every man has gold in them'. Bless.
Connections
powered by
- Agency VCCP
- Editing Company Final Cut
- Sound Design Wave Studios
- Creative Director Adam Thompson
- Director Paco Cruz
- Editor Ryan Beck
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